Please note, this site is currently in a beta / test phase. The written advice is accurate, but many garments featured may be from previous seasons: "Fashion may fade, but style is timeless."
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For better or worse, your clothing choices determine much of the course of your life, but most women have neither the time nor the desire to become a fashion expert. So, they turn to their fashionable friend or a trusted stylist for advice. But what if your friend isn’t available right now or you simply don’t have access to a stylist?  That’s where guide2style, "your automated fashionable friend" comes in.  We’ve created an advice and search engine so powerful, so detailed, that we believe she will change the world by optimizing the appearance of, well, everyone (eventually), while still keeping true to personal tastes and styles. This, in turn, will empower women to look and feel their best at all times, giving them their best shot at pursuing their life’s true calling. 

guide2style uses body, color and style profiles to provide detailed, event specific, expert fashion advice for women with the goal of optimizing her appearance by making her look taller, thinner and more proportionate, as well as ensuring the garment colors complement her hair, eye and skin tones. Going far beyond typical short descriptive advice such as "Wear black to look slimmer," guide2style utilizes over 150,000 rules of style to generate extensive details on how to achieve the best look for a particular event, whether casual, formal, or in between. Then, by searching the feature details of over 10,000 garments available for purchase from online retailers, offers suggested apparel that best matches the advice and makes them available for instant shopping.

Based in Austin, Texas, we are a small team of fashion lovers, style experts, developers, and business professionals dedicated to empowering all women with the instantly accessible and freely available expert fashion advice they need to look their best every day. We'd love it if you'd interact with us via our Community Forum. And, check out a bit of our vision on our Indiegogo page!


For Apparel Retailers:

Are you interested in incorporating our advice and personalization technologies into your own website? We’d be happy to discuss…please contact us by filling out this form:

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